ABOUT US
Our mission is to train drivers of all levels to become the very best that they can be. By identifying your Strengths and Weaknesses, our team of experts will work towards your goals, whether you are preparing for your next race or developing a long term career in motorsport.
Our approach is built on the following principles:
Focus on skills
// Identifying, understanding and practicing core skills until they can be performed automatically
// Knowing your Strengths and turning them into SuperStrengths
// Understanding your Weaknesses and turning them into Opportunities
performing under pressure
// Creating ‘Robustness’ - the essential ability to execute the right skills at the right time, no matter what pressures you face
// Understanding, developing and conditioning the mindset and focus required to perform at your best, be it in qualifying or first laps
becoming 'natural'
// Understanding how preparation, mental rehearsal and process-focus create ‘flow’ in your driving
// Become instinctive and naturally adaptive to new tracks, cars and changing grip levels
// Understanding your unique ‘Peak Performance State’ to create optimum lap times
OUR IN-HOUSE COACHING TEAM
It takes more than just talent to become a World Class driver. That’s why our driver coaches and specialist sport scientists work together as an interdisciplinary team to ensure we are developing you as a complete motorsport athlete.
john pratt
founder & performance
director
neil riddiford
commercial director &
performance coach
wilma james
office manager
jordan albert
performance coach
sidd sampla
performance psychologist
kevin hoyes
head of sports science
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MATT COWLEY
performance coach
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BERNAT RAFOLS
SIMULATOR ENGINEER
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MARCUS LITTLEWOOD
performance coach
about the facility
Based at Silverstone Circuit, our state of the art facility features 3 x high tech simulators, 4 x training simulators, a motorsport gym, fitness studio, sports lab, drivers room and a boardroom.
All of the simulators feature live data, comprehensive recording and analysis software, eye tracking, heart rate monitoring and biometric/EEG feedback to enable us to monitor real-time human performance data and use it as an advanced teaching tool.
iZONE TRAINING
When you are training at iZone our training will be based on:
// Commitment to long term skill development, as well as creating quick wins to help today's performance.
// Individualised and refined coaching programmes designed to push you as a driver.
// On-going innovation so you are never standing still.
OUR PARTNERS
Not only do we pride ourselves on our state-of-the-art facility and skilled team, but also on partners below who offer their services to help us provide powerful bespoke driver training packages.
